Marketing in Haryana: A Strategic Overview for Commerce Students
Author(s): Pooja
Abstract:
This paper explores the dynamic landscape of marketing in Haryana focusing on the strategies challenges and opportunities for businesses in the region. Haryana a rapidly developing state in northern India showcases a diverse economic environment driven by agriculture manufacturing, and services. The study emphasizes the importance of segmented marketing approaches regional advertising, and the growing influence of e-commerce and digital transformation. It also highlights the critical role of sustainability and rural development in shaping modern marketing strategies. Key challenges, such as cultural diversity infrastructure limitations and consumer education are examined to provide a comprehensive understanding of the regions marketing dynamics. This paper aims to equip commerce students with valuable insights into regional marketing practices preparing them for the evolving demands of the business world.
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How to cite this article:
Pooja. (2025). Marketing in Haryana: A Strategic Overview for Commerce Students. The Scholars Time: A Multidisciplinary Journal of Research and Development. 8 (04). pp-01-05